BIG C

Improving a shopping app based on UX research to make it easier to use a variety of functions

BIG C

Improving a shopping app based on UX research to make it easier to use a variety of functions

CONFIDENTIAL

Overview

Big C is a supermarket chain that operates mainly in Thailand, and its large supermarkets stocking fresh foods and daily necessities are widely popular. We was in charge of developing the shopping app for BIG C. Based on UX research, we designed a shopping app that is easy to use for a wide range of users.

CONFIDENTIAL

Comfortable shopping experience with one app

Supermarkets provide digital services like online shopping, payments, loyalty programs, and coupons. Big C struggled because these services were spread across multiple apps. This made shopping inconvenient. The app was developed to combine all these functions into one easy-to-use app.

CONFIDENTIAL

Various functions that are simple and easy to use

The design uses Big C's green and red colors to convey freshness and friendliness typical of a supermarket. With a simple, clean layout, the app makes it easy for users to navigate various features.

Various functions that are simple and easy to use

The design uses Big C's green and red colors to convey freshness and friendliness typical of a supermarket. With a simple, clean layout, the app makes it easy for users to navigate various features.

Various functions that are simple and easy to use

The design uses Big C's green and red colors to convey freshness and friendliness typical of a supermarket. With a simple, clean layout, the app makes it easy for users to navigate various features.

CONFIDENTIAL

Design based on thorough user research

We create user experiences by identifying opportunities through analyses like user behavior surveys and persona designs, guided by the principle of "MODERN & FRIENDLY." Our information architecture minimizes user interactions while offering multiple functions, featuring an intuitive menu that prioritizes icons and images over text.

Design based on thorough user research

CONFIDENTIAL

BIG C

Improving a shopping app based on UX research to make it easier to use a variety of functions

BIG C

Improving a shopping app based on UX research to make it easier to use a variety of functions

Overview

Comfortable shopping experience with one app

Various functions that are simple and easy to use

Various functions that are simple and easy to use

Various functions that are simple and easy to use

Design based on thorough user research

Design based on thorough user research

Design based on thorough user research

Role

Art direction

Client

Big C

Date

May 2020 - February 2021

Platform

Mobile application

Role

Art direction

Client

Big C

Date

May 2020 - February 2021

Platform

Mobile application

Role

Art direction

Client

Big C

Date

May 2020 - February 2021

Platform

Mobile application

Next Project

THAI LIFE INSURANCE

An e-commerce platform that customizes the layout to perfectly suit the user's specific needs.

Next Project

THAI LIFE INSURANCE

An e-commerce platform that customizes the layout to perfectly suit the user's specific needs.

Next Project

THAI LIFE INSURANCE

An e-commerce platform that customizes the layout to perfectly suit the user's specific needs.

© LERDSAK SRIKLOR

Contact : 098-975-5926

© LERDSAK SRIKLOR

Contact : 098-975-5926

© LERDSAK SRIKLOR

Contact : 098-975-5926